Two decades in market research. Yet, the same curiosity about the way consumers think and behave. The same delight in discovering why they are just so. And a passion for sharing this insight in ways that are simple to understand & easy to activate. Winning research solutions, that sell products, make stronger brands. We have client’s side research experience. So we know what you want because we have been there. We give you senior researcher involvement and professionalism. What drives us? Learning, fun, a love of research at and happy clients.
people at vox
Satya Bonala has over 22 years market research experience, both on the supplier and buyer side & he specialises in consumer quantitative research and B2B research. He specialises in consumer quantitative research and B2B research.
Satya has worked in agencies in India (AC Nielsen & IMRB) and as an Account Planner in Contract Advertising. His Middle East experience included AC Nielsen, TNS NFO and 5 years on the client side with IFFCO. In Canada he worked with Gfk Research and a technology consultancy called Frost & Sullivan.
In Canada he was responsible for the biggest consumer tracker while working with GfK. Satya has exposure to diverse categories, markets and consumer segments. His business vision and strategic input are valued by clients, and his client servicing is par excellence.
Satya is also a passionate runner. In the last five years he has completed three 50 km runs, two full marathons and 8 half-marathons
Raji has over 22 years of experience on both the supplier and the buyer side. She specialises in Qualitative Research.
Raji worked with Quantum Market Research and IMRB in India, Nielsen in Egypt & TNS/ NFO in UAE. After 8 years on the supplier side, she moved to Kraft Foods in Dubai and worked for 5 years. In Canada, she worked with Kraft Foods again and Johnson & Johnson.
In her role on the client’s side, Raji has experience in business plan consulting & strategic counsel. Raji has extensive experience in the application of research in positioning, concept & advertising development, product development and innovation work. She has done a quite a lot of rural and semi-urban research in India.
Raji has done a course in social-cultural Anthropology from the University of Toronto and has experience in ethnographic research. Raji is a trained yoga teacher and volunteer at Sivananda Yoga Centre.
Amit, a graduate of Commerce and Economics, brings along close to 20 years+ of rich experience in Market research and strategy development. Previous to joining Vox Populi, he has worked with Ormax Consultants, GfK, Nielsen, TNS India and TNS, Middle East and Africa.
Over the years Amit has gathered experience across categories such as FMCG, telecom, finance, dairy, and personal care products. He is an astute communicator who reconciles all available data points & local consumer understanding to produce the best strategy for the clients. His inclination towards bringing creativity in what he does has helped him develop smart research designs, project management norms and reporting outputs such as animated videos.
His colleagues would tell you that he brings passion, enthusiasm, desire, and a WILL-DO attitude with him every day. His goal is as to make every member of my team a dynamic success by pushing them to think out of the box & strive for excellence.
In his free time Amit works with a friend of his in the area of education for girls living in rural India. Apart from this, he can be found roaming the streets for some at great street foods.
Yogesh is a performance driven entrepreneurial market research professional with 20 years of significant and progressive global experience across multiple industries and categories in Middle East & North Africa, India and Indonesia. A statistics postgraduate, Yogesh has previously worked in agencies like Nielsen, TNS and Kadence in India, Middle East, Africa and Indonesia.
In addition to the usual research methods, he has an extensive experience in projects ranging from Brand tracking, U&A, Product testing, concept testing, customer satisfaction. Currently, he loves working on new products in the space of neuroscience for communication testing.
He is a proactive leader who never waits for someone else to do his job and strives to treat everyone with respect and kindness, while clearly defining goals and providing the right tools to succeed which in turn helps directly contribute to the research process/output.
An avid foodie, Yogesh loves experimenting with international food, especially seafood. He also enjoys spending his evenings out at Karaoke bars.
our core team
Yukti Arora has 5.5 years of experience in market research and she has completed her post-graduation in psychology from Delhi University. She has experience with varied methods – ethnography visits, in-depth interviews & group discussions to understand both urban & rural consumers. She has also co-facilitated insight workshops with consumers and cross-functional teams on the client side, including marketing, R&D, agency partners, consumer insight teams etc.
Yukti is responsible for building client relationships and winning competitive pitches by acutely meeting client’s business objectives and designing out of the box customized methodologies for the same.
She has worked across a diverse portfolio of categories such as consumer durables, confectionery, telecom, food and beverages, personal care, luxury lifestyle, health care, e-commerce and social research.
Swati Bhatnagar has completed her post-graduation in Statistics from Banasthali University and has been a researcher at Vox Populi for the past 4 years. She has intensive experience in consumer immersions, business/ brand situation analysis, exploratory research, positioning research, diagnostic research, data synthesis, RMS and cross-functional workshops.
She specializes in the confectionery category and research with children where the work spans from product testing or communication testing to understanding shopper behavior, brand equity and diagnostic studies. She has moderated around over 350 units (with kids, teens and youth) in the past 2 years.
Swathy Iyer has 3.5 years of experience in market and social research. She is both a qualitative and quantitative researcher. She is an MA degree holder in Sociology from the University of Delhi. As a quantitative researcher, she has conducted several concept/ campaign/ product usage evaluations, baselines and formative studies using statistical tools and methods. As a qualitative researcher, she has moderated several ethnographies, consumer immersions and FGDs in English, Hindi and Tamil.
She has worked across commercial portfolios such as FMCG, confectionary, food and beverages, financial services, e-commerce and personal care. As part of social research, she has worked on core issues including health, micro-finance, education, child and gender rights and socio-political rights.
Akansha Sharma has a post-graduate degree in Psychology from Delhi University and an experience of 4 years in the market research industry. She has worked in different capacities ranging from research to operations.
She has intensive experience in working on a variety of qualitative & quantitative research and has a core specialization in quantitative research projects in FMCG (Home & Personal Care), Education, Confectionery, Online Classifieds, Technology, Real estate and more.
She has built her expertise in Operations for 2 years now & has been closely involved in Operations related activity for Vox Populi in India & Coordinates with suppliers internationally in various countries – China, Indonesia, Malaysia, the Middle East, France & Germany among others.
Chitra Srivastava is a post graduate in psychology from Delhi University. She has been working with Vox Populi for past 1.5 years and has experience in both quantitative and qualitative market research. Within the purview of quantitative research, she has worked end to end on product tests, concept tests, campaign evaluations, and other custom research. In the area of qualitative research, she has experience in conducting exploratory, diagnostics, and communication testing studies.
As a technology enthusiast, she has employed a range of digital technique research methods for various studies including advertising testing and exploratory studies. She also has experience in carrying out user focused usability tests. She has worked across commercial portfolios such as CPG, durables, financial services, and e-commerce.