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How Qualitative Research can influence senior leaders (ESOMAR Qualitative Conf, 5th post)

For all those who could not attend the ESOMAR Global Qualitative conference in Paris, this is a quick update on what we got out of the various papers (I am posting one a day) – our researchers at Vox Populi have written out a sort of digital cheat sheet to help you decide which papers (#longread) you want to read. At the very least, it will help you pick ideas quickly to apply to your work.

How to make it possible for consumer insights/emotions to reach senior leaders and board rooms

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