Indian luxury market consumer segmentation and the impact on categories

The Indian luxury consumer landscape is experiencing strong evolutionary undercurrents that are redefining the consumer profile. India has seen a substantial new class of wealth, who have joined the
ranks of the traditionally rich ‘business families’– thus the ‘nouveu riche’ range from gen-next entrepreneurs to senior corporate executives, from old businessmen who have sold their land off to developers to the salaried BPO generation who live at home, skip on rent and have the ability to splurge.

Through a few studies across the luxury market Vox Populi has developed four consumer profiles on the basis of their exposure and type of money. Learn more about these consumer profiles and the psyche responsible for the growth of luxury on LinkedIn