Innovation Fuel



What is Innovation Fuel?

A VUCA world places considerable demands on brands today to come up with breakthrough innovations in an over-cluttered market.

Ideating on innovations cannot take place in a silo by the product development team alone. In a world, where consumer demands and trends are ever-changing, gaining a competitive advantage means basing innovations on existing consumer insights. This means that the company’s best brains across functions – Consumer Insights, Product Development, Marketing & Brand – need to get together to identity need gaps and opportunities in the market, and based on these, come up with powerful and relevant innovation ideas. Vox Populi can get just such a team together for a productive output via its product, Innovation Fuel.

Innovation Fuel is Vox Populi’s highly structured approach to developing product ideas/concepts based on consumer insights. This is moderated by the Directors of Vox Populi, with over 23 years of experience on both the client side and the agency side.


When should you use it?

When you:
  • 1
    You need to translate rich consumer insights from exploratory research into product concepts to be further tested
  • 2
    You feel that your brand has reached a stagnation point and needs revival via existing product development or new product development
  • 3
    You need a structured approach to help you identify need gaps and opportunities to base your innovations on
How does it work?
  • Innovation Fuel is a one to two days long workshop designed as per the client’s brief. We apply fundamental principles of workshop design with latest approaches and techniques to enhance the power of collaboration, creativity, and collective intelligence.

  • The entire process is tailor-made to define the proposition of your potential ideas, making sure that these are viable solutions that will have a competitive advantage in the market. The output of the workshop is product concepts that can be immediately put into further testing.

  • Post the workshop, the Vox team consolidates the output, does further analysis (if required) and provides a report for the client. We have successfully used this method multiple times for various categories like air care, pest control, personal care and confectionery.