updated-qrca-snakes-ladder-article

‘Playing Snakes and Ladders on Upgradations in the Developing Countries’; QRCA Views, Winter 2014

This article attempted to help international researchers decode how upgradations happen in a developing country like India. We laid down the assumptions of the ‘known model of upgradations in western world’ and how it contrasts with what the consumers of emerging India are undergoing.

Developing societies like India bring in their own socio-cultural influences that drive modernization, and the experience in the developed markets is not definitive of the process. What appears to be irrational behavior is often a carefully considered decision, which has been impacted by socio-cultural and emotional factors.

You can read the whole article.This article attempted to help international researchers decode how upgradations happen in a developing country like India. We laid down the assumptions of the ‘known model of upgradations in western world’ and how it contrasts with what the consumers of emerging India are undergoing.

Developing societies like India bring in their own socio-cultural influences that drive modernization, and the experience in the developed markets is not definitive of the process. What appears to be irrational behavior is often a carefully considered decision, which has been impacted by socio-cultural and emotional factors.

You can read the whole article here