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Research with Children in India: How we overcame the limitations through innovation!

Conducting research with children can be one of the most fascinating and enriching experiences in a qualitative researcher’s life. Research in itself is serious business and researching with children – albeit a fun and an educational experience – requires careful planning and preparation. Children often speak out what they really think and do not worry about editing their responses – all of which is a delightful prospect for a market researcher working with children. But despite their natural exuberance and refreshingly honest outlook, children more often require much deeper techniques for unearthing useful insights and workable routes than adults.

How can you remain ahead of the curve when doing research with children? Read about some of the techniques that we at Vox have used to get the best insight out of research with children.