Twitter is the way to build the future fan community (Best Paper Award, ESOMAR Qualitative Conf, 6th post)

For all those who could not attend the ESOMAR Global Qualitative conference in Paris, this is a quick update on what we got out of the various papers (I am posting one a day) – our researchers at Vox Populi have written out a sort of digital cheat sheet to help you decide which papers (#longread) you want to read. At the very least, it will help you pick ideas quickly to apply to your work.

The Future Fan: Exploring the evolution of music fandom and what it means to brands and the media