Typical day or typical life? A 360 degree view of the consumer through holistic Immersion research (ESOMAR Qualitative Conf, 7th post)

For all those who could not attend the ESOMAR Global Qualitative conference in Paris, this is a quick update on what we got out of the various papers (I am posting one a day) – our researchers at Vox Populi have written out a sort of digital cheat sheet to help you decide which papers (#longread) you want to read. At the very least, it will help you pick ideas quickly to apply to your work.