Upcoming presentation: Are you Insta-Cool enough for the Millennials? Reclaiming the attention of a distracted generation; QRCA Annual Conference, Los Angeles, 2017

The average millennial’s attention now spans a grand 8 seconds and given that he or she lives in a highly digitized world, his or her real emotions are buried deep beneath layers of social posing.

We have devised a research framework tailor-made for the Millenials. We offer an audio-visual toolkit for digital auto-ethnography that combines the power of social media platforms with stimuli from popular culture. This toolkit a powerful means of extracting covert emotions that cannot be expressed through words.

If you are interested in reading the presentation, please write to us at