What kind of consumer insights professional are you (dare to check your analysis style)? (ESOMAR Qualitative Conf, 8th post)

For all those who could not attend the ESOMAR Global Qualitative conference in Paris, this is a quick update on what we got out of the various papers – our researchers at Vox Populi have written out a sort of digital cheat sheet to help you decide which papers (#longread) you want to read. At the very least, it will help you pick ideas quickly to apply to your work.