Why you should apply for the QRCA 2017 Global Outreach Scholarship award

On the value of QRCA Global Outreach Scholarship

When I first joined Vox Populi Research in 2012, right after my Masters in Psychology, one of the first few fears I had was: How do I become a good market researcher?

One of the memories & the biggest learning that stand out from the initial blur of days as a market researcher is being introduced to QRCA (Qualitative Researchers Consultant Association) as a necessary resource. That was one of the turning points in my career – where I realized that this was a field I could possibly be passionate about. I was suddenly introduced to a whole world of researchers and along with the researchers, new ideas, theories and methods for me to feast upon. The reader in me was appeased.