We keep it simple and tailor findings for maximum utility -- rich insights and jargon-free actionable implications.

We are big on stretching our brains, whether we are presenting at international conferences or contextualizing behavioral science concepts for our clients. We have inspired middle class housewives to co-create products and worked with celebrity chefs to create edgy recipes!

We are a bunch of social scientists who can enthuse cross-functional teams to come together to build solutions. We often join forces with cultural experts for the richest possible output.

Experience need not mean dogma or rigidity. Our team of 22 researchers across India and Dubai is always ready to respond to your evolving needs.