What is Mobile app about?
UNLOCK REAL TIME AND AUTHENTIC INSIGHTS THROUGH THE POWER OF CROWD-SOURCING
With VUCA describing today’s business landscape, the need for getting speedy and real-time consumer reactions has increased manifold. Our mobile app and dashboard technology solution lets you make sense of this chaotic world by empowering you to directly connect with your consumers to obtain the in-the-moment feedback you need to inform, validate, and strengthen your marketing decisions.
When should you use it?
1Need feedback at the point of purchase on retail activations.
2Want to understand consumer decision making during purchase.
3Need to understand reactions to new product launches.
How does it work?
You get access to a geo-tagged panel of people interested in sharing their feedback by taking short surveys and performing small research tasks for you. You can conduct:
1Quick quantitative surveys.
Qualitative – Mobile Self-ethnographies.
4Research to understand interaction at touch points – consumer experience and satisfaction.
The app has the following advantages:
1Get quicker results
- Every result is checked by our quality assurance team to ensure that the client gets reliable data and analysis at 3x’s the speed
2Interact with consumers on a regular basis
- Each interaction with the consumer is managed by us in the most transparent, direct, and engaging way possible
- By eliminating various steps in the process of recruitment, we can reduce the field costs – reducing the costs of conducting research by almost half