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POWERFUL INPUTS INTO UI/UX AND POSITIONING FOR THE FIRST ONLINE WOMEN’S WORK WEAR BRAND

Currently, there are few western clothing brands available online/offline that cater exclusively to the needs of the working women. Our client was a new online apparel brand of western, business and formal wear for Indian women. The client had a unique proposition focusing on the size needs of the bodies of Indian women.

Being a very young player in the market and small, as yet, the brand needed to flesh out a marketing strategy. They wanted to build brand affinity amongst consumers via their communication and offerings. For this, they needed a differentiated positioning that could translate well into the content and look and feel of the website as well as PR.

Our findings helped define a large part of the marketing/communication strategy and the execution of the strategy in terms of the UI/UX of the website. We helped give inputs for the following: